Battery performance was comparable to my iPhone 11 Pro Max testing, which is to say it outlasted a typical waking day, though I could probably nail it in a long travel day. It also has the same 6GB of RAM on board. The iPhone 12 Pro Max performs exactly as you’d expect it to in the CPU and GPU department, which is to say exactly the same as the iPhone 12 Pro. The screen’s size, of course, and the software support that some Apple and third-party apps to take advantage of the increased real estate are still a factor. So though this is a difference, I’d count it as a wash. That’s nearly identical but slightly less than the iPhone 12 Pro’s 460ppi. The 6.7” iPhone 12 Pro Max screen has a resolution of 2778×1284 at 458 ppi. When we’re talking about whether or not to move up to this beast I think it’s helpful to have a list of everything here that is different, or you think might be but isn’t, from the iPhone 12 Pro. If you run your life from these phones then it makes sense that you’d want a huge screen with plenty of real estate for a browser and a pip video chat and a generous keyboard all at once. My feelings on the larger iPhones, which I haven’t used as a daily driver since the iPhone 8, remain unchanged: these are two-handed devices best used as tablet or even laptop replacements. For a phone this size I’d imagine everyone is going to use a case anyway, so that’s probably moot, but it’s worth noting. This is essentially the opposite effect from the smaller models. And in my opinion, the squared-off edges of this year’s aesthetic make this phone harder to hold, not easier at this size. This is a great piece of kit and as mentioned is even thinner than previous Max models with the same size screen, but it’s about the same width (.3mm wider). But Apple got better at what they did faster than they could ever get good at what Apple does. To be fair, Vertu and other makers didn’t die because Apple got good at gold, they died because good software is needed to invest life into these bejeweled golems. Now, Apple’s materials science experimentation and execution level is so high that you really can’t get anything on the level of this kind of pure luxe manifestation in a piece of consumer electronics from anyone else, even a “hand maker.” Leather, gold, crystal and even diamond were used to craft Veblen goods for the über rich just so they could stay “above” the proles. Some of you may recall that there was a period of time when there existed a market for ultra-luxury phone makers like Vertu to use fine materials to “elevate” what were usually pretty poorly implemented Symbian or Android phones at heart. Gold-coated steel edges and the laminated clear and frosty back with gold accent rings around the cameras and glossy logo. The larger size sets off all of the work Apple did to make the iPhone 12 Pro look like a jewel. Though the rest of the lineup provides a pretty smooth arc of choices, the iPhone 12 Pro Max introduces a pretty solid cliff of unique features that could pull some people up from the iPhone 12 Pro. This makes sense because Apple has returned us to a place that we haven’t been since the iPhone 8. Instead, I’m going to focus specifically on the differences between the iPhone 12 Pro Max and the rest of the lineup. You can check those out for baseline chat about the whole lineup. I’ve published a review of the iPhone 12 and iPhone 12 Pro here and just today published a review of the iPhone 12 mini. I’m not going to spend a ton of time on performance or go through a feature-by-feature breakdown of the iPhone 12 Pro Max. The answer? Yes, but only in certain conditions. It’s got everything Apple has to offer this year and it’s even a bit thinner than the iPhone 11 Pro Max.įor everyone else - the potential upsizers - this review has only a single question to answer: Do the improvements in camera and screen size and potentially battery life make it worth dealing with the hit in handling ergonomics from its slim but thicc build? For those of you coming from an iPhone “Max” or “Plus” model already, it’s a no-brainer. Probably one of the best cameras ever in a smartphone, if not the best. It’s huge and it has a really, really great camera. The iPhone 12 Pro Max is probably the easiest of all of the new iPhone 12 models to review.
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